San Diego-based Bumble Bee Seafood Company has named Connie Cooper Shepherd as its senior vice president of strategy and business development effective this month. Shepherd will oversee the company in its efforts to drive new revenue streams, sales, marketing and organizational strategy and product innovation.
Shepherd has 30 years of experience building high-profile organizations, including Starbucks, Procter & Gamble, The Hershey Company and Kellogg.
“Connie’s extensive experience with channel, innovation and product strategies for household CPGs will be instrumental in optimizing our family of brands to align with continued shifts in consumer behavior,” said Jan Tharp, president and CEO of The Bumble Bee Seafood Company.
“I’m so pleased to be joining a team and a company that is committed to re-thinking how it sources, produces, delivers and markets products in order to fulfill a genuine purpose,” added Shepherd. “I can see that this brand is well-positioned for growth and that there is opportunity to continue to improve upon Bumble Bee’s long-term position as a category leader.”